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Community Site for Women in the Early Stages of Wedding and Party Planning.

For The Girl Next Door With an Edge is a content driven, community site dedicated to bringing together women who are in the planning stages of a wedding. offers relevant information and advice on topics related to the bachelorette party planning process, bachelorette party themes, etiquette, invitations, party decorations, food, wine, cocktails, travel, attire, sex, lingerie, games and toys. is not just information for the bride but also for the maid of honor, the bridal party, the family of the bride and groom, and all those involved with the planning process.

The party-planning guide provides tips, ideas and fresh information.  The articles are informative and accurate yet remain entertaining and whimsical.  The articles are written by women who are experts in their field – event planners, mixologists, sommeliers, wedding planners, lingerie and clothing designers.

The Situation

In 2006, Leyla Arsan, a veteran event planner, saw a need for a comprehensive, aesthetically pleasing, community site for women in the planning stages of their wedding that was solely dedicated to the bachelorette party.  After a considerable amount of time researching the wedding market, website development and digital marketing, Arsan thought it was time to build the site

The Solution provides women fresh content and advice in an online space that is both comfortable and easy to navigate. reaches out to women who are engaged, their families and friends to assist them with party-planning, event etiquette and best practices. offers women a safe environment to shop for lingerie, games and toys related to bachelorette parties in the comfort of their own homes. The editors of the site search the web for the best deals, the best finds and unique opportunities and deliver them to the readership in a clear and concise format. will branch out in ’11 and take their unique experience off-line with two events:

The Savvy Cinderella:

    A wedding event in January of ’11 where 200 brides will have the opportunity to mingle with pre-selected wedding vendors in an intimate setting over champagne and appetizers.

World’s Biggest Bachelorette Party

    :  Summer of ’11 the World’s Biggest Bachelorette Party will be exactly just that – A big party where all women can congregate and celebrate in true bachelorette style.  Male entertainment, flair bartenders, prizes, photo shoots with feather boas and tiaras.  This is the night where every girl can be a bachelorette for a few hours.