Social Media Marketing, Communications and Event Marketing
Integrated Marketing
- Strategic program development
- Annual marketing plan creation
- Concept a project to meet a specific goal
- Competitive analysis
- Sponsorship – pair your brand with a relevant sponsorship property (on or offline) and leverage that sponsorship
- Tracking and analysis of campaign success
Communications
- Traditional communications
- Communicate brand message to a new and pertinent audience
- New media marketing / Social media marketing
- Local media relations (traditional)
- Press releases (traditional and online press releases)
- Content writing (new media)
- Blogger relations (new media)
- Develop and manage an ongoing list of influencers
- Create, design and write company emails and newsletters
- Strategic messaging throughout integrated program to ensure brand message is communicated effectively
- Utilize blogs, social bookmarks, niche community sites, YouTube, LinkedIn, Facebook, Twitter, Myspace, flickr and Foursquare, etc., to support social media marketing programs
- Blog consulting – assist in setting up and creating a blog and/or manage the content writing
- Full event production and event management
- Creative event design that is consistent with brand identity
- Drive relevant traffic to events
- B2B customer events
- Post trade show events
- Sales incentive dinners
- In-store events
- Nightlife marketing
- Grassroots marketing
- Experiential marketing
- Product sampling
- Guest list management
- Contract negotiation
- Talent procurement
- Event staffing
- Corporate gift fulfillment
Vendor Sourcing and Vendor Management
- Event lighting
- Audio visual
- Video production
- Transportation
- Event security
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