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Blogger Outreach – Recap from Affiliate Summit West Coast ’11

Dominating Your Niche With Blogger Outreach This Blogger Outreach session was by far my favorite panel / session of the ones I was able to attend. Certainly, I found some of the speakers more relevant to my business than others. I am a marketer and I dabble in the affiliate space, therefore, I was more ...

Performance Marketing – The Basics

What Exactly is Performance Marketing or Performance Advertising? Performance marketing, also called “Affiliate Marketing,” is quite simple – advertisers pay their marketers (or publishers) once a pre-determined action is completed. That action can be a lead or a sale of the advertised item. It has been described as revenue sharing or paying a commission for ...